In this role, the Marketing Specialist for Czech Republic, Central & Southeast Europe countries will work closely with sales and marketing team to effectively position EBSCO in the territory through multiple channels.  

The Marketing Specialist will create a consistent marketing approach, support the needs of sales, and support conferences for the territory. The Marketing Specialist will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging, and innovative marketing strategies. 

• Create fiscal year marketing plan and quarterly tactical plans aligned with all Central & Southeast Europe territory that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products 
• Assist in development of messaging and product positioning based on understanding the needs of the Czech Republic and Central & Southeast Europe markets 
• Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines  
• Coordinate the planning and execution of marketing programs with internal and external stakeholders 
• Work with social media team to develop an effective social media strategy and drive social engagement 
• Liaise with sales to determine key market influencers for content distribution   
• Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines 
• Oversee and organize participation at conference, including workshops, meetups and panel discussions 
• Manage and execute webinars in coordination with external and internal stakeholders 
• Secure speaking opportunities at conferences, on panels and other sales driven events 
• Analyze the effectiveness of marketing campaigns to adjust and improve approaches
• Maintain, update, and continuously enhance EBSCO website in Czech
• Translation of marketing material as needed 

• Bachelor's degree or degree in marketing, business, communications major
• Previous experience in the similar position
• Sound knowledge of Microsoft office and graphic design programs (InDesign, Illustrator, etc.)
• Proactive, positive, and can-do attitude
• Strong interpersonal and teamwork abilities – team player
• Excellent organizational skills
• Creative mind
• Self-motivated with the ability to work independently and as a part of the team
• Residing in Prague
Language skills:
• Native Czech language speaker with active knowledge of written and spoken English - official company language
To apply:
• Please provide your resume and cover letter